Gartner Research

Agenda Overview for Data-Driven Marketing, 2015

Published: 29 December 2014

ID: G00270683

Analyst(s): Martin Kihn

Summary

Gartner's 2015 research will help you seize the growth opportunities that data-driven marketing offers, whether you're B2C or B2B. Pulling insights out of mountains of data is hard — watching your competitor pull ahead is harder.

Table Of Contents

Analysis

Key Issues

  • Data and Marketing Strategy
  • Marketing Analytics
  • Data and Creative Marketing
  • Data and Marketing Technology

Related Priorities

Gartner Recommended Reading

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