Gartner Research

Making Sense of Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD)

Published: 30 December 2014

ID: G00273262

Analyst(s): Rob Smith , David Willis, Leslie Fiering


While BYOD is a growing trend, there are still legal, cultural and practical barriers in many instances. IT leaders will find it helpful to consider a choose your own mobile device strategy to maintain greater control and user satisfaction where BYOD is not feasible.

Table Of Contents
  • Key Challenges



  • High-Security Environments
  • Nonexempt (Hourly) and/or Unionized Workers
  • Stipends, Allowances and Reimbursements
  • Privacy
  • Employee Abuse of Fair Use Policies
  • Employee-Owned Device Proliferation Strains IT Resources
  • License Management
  • Trust No Device With Personal Data No Matter Who Owns It
  • Develop a CYOD Plan That Addresses the Barriers to BYOD in Your Enterprise
    • Device Selection
    • Allowing Personal Data
    • Marketing the Benefits of the CYOD Program
  • Do Not Take an All-or-Nothing Approach to CYOD, but Deploy It Tactically in Conjunction With BYOD and More Traditional Enterprise Device Approaches

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