Gartner Research

Agenda Overview for Technology Go-to-Market, 2015

Published: 02 January 2015

ID: G00270741

Analyst(s): Ed Cordin


Keeping pace with the "what" and the "how" of go-to-market improvement enables providers to prosper. Three improvement modes will dominate 2015. This research agenda guides technology business leaders and their sales, marketing and product management team through the options and what to do next.

Table Of Contents


Key Issues

  • What are the key technology vendor business and commercial models, and how are they changing?
  • How can technology and service providers refine their market selection and targeting to optimize profitable revenue growth?
  • What are the proven and emergent strategies, disciplines and best practices to promote technology products and services, and how are they evolving?
  • What are the proven and emergent strategies, disciplines and best practices to optimize technology and service providers' sales and channel choices, and how are they evolving?
  • What are the key market and opportunity-based considerations in preparing for investment and growth?

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