Gartner Research

Agenda Overview for Retail, 2015

Published: 02 January 2015

ID: G00270728

Analyst(s): John Davison


As the consumerization of retail continues unabated into 2015, it will spearhead a business transformation in the form of digital business retailing. It will be a fundamental move from today's cross-channel retail shopping model to a cross-industry, customer-centric multichannel fulfillment model.

Table Of Contents


Key Issues

  • What are the key trends and frameworks that will enable large multichannel retailers to prioritize investment in retail technology?
  • How can large multichannel retailers use technology to improve the execution of customer and business processes in and across the operating channels?
  • How can large multichannel retailers use technology to improve customer loyalty and retention?
  • How can large multichannel retailers use technology to optimize customer-centric merchandising processes?

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