Gartner Research

Agenda Overview for Consumer Dynamics, 2015

Published: 05 January 2015

ID: G00270677

Analyst(s): Amanda Sabia, Nick Ingelbrecht


The speed and complexity of technology creates challenges for strategists, product managers and marketers. Understanding the dynamics of the purchase criteria beyond devices and services toward managing customer experience and brand loyalty will lead to increased revenue and market share.

Table Of Contents


Key Issues

  • Who is the consumer, and how are consumers changing and being changed by technology products and services?
  • How much will consumers spend on digital products, where are they, and how do I get their money?
  • How should I measure and segment the consumer technology market?
  • How can I build successful and sustainable consumer brands?

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