Gartner Research

Agenda Overview for Vertical Industries, 2015

Published: 05 January 2015

ID: G00271777

Analyst(s): Derry Finkeldey


Few providers are ready to take their customers on the digital business journey as it requires more than a one-time, internal technological transformation. Vertical industries research in 2015 is about getting provider strategy leaders prepared to lead their customers into a fluid digital future.

Table Of Contents


  • Digital Business Revolution and Its Impact on Industry and Providers

Key Issues

  • Where are the most attractive growth opportunities by industry for my products and services?
  • Which trends are shaping the way technology is bought and used in my targeted industries?
  • How do industry and line-of-business processes affect my go-to-market strategy, vertical operations, and product and solution development?
  • How are changes to customer buying centers and behaviors shaping market opportunity by industry?
  • What are the requirements of a digital business model, and how does this vary by industry?
  • How can I differentiate my business model and/or offerings to compete effectively in industry markets?

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