Gartner Research

Agenda Overview for Information, Analytics and BI Markets, 2015

Published: 05 January 2015

ID: G00272488

Analyst(s): Dan Sommer, Anurag Gupta , Twiggy Lo , Alex Soejarto


In a new era of more granular analytics, closer to businesses and individuals, more dispersed buying will create deep market shifts, and new agile players will threaten established vendors. Our research helps vendors' strategists and marketers adapt to revenue-threatening change in this new market.

Table Of Contents


Key Issues

  • How do I go to market as an analytics provider, and what business model change will I need to remain competitive in analytics?
  • Where are the most attractive market segments?
  • What type of alliance and partnership models will be necessary to bring analytic solutions to market?
  • How do analytics providers make the right technology road map choices to be competitive?
  • How will vendors position themselves to lead and win?
  • What major forces will change and extend the industry for analytics and big data?

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