Gartner Research

Agenda Overview for Consumer Devices, 2015

Published: 05 January 2015

ID: G00270676

Analyst(s): Annette Zimmermann


In 2015, the range of devices will expand as consumers add wearables to their collections of gadgets. Product marketers will see both challenges and opportunities as new usage patterns emerge and create new challenges around the collection and analysis of personal data.

Table Of Contents


Key Issues

  • As new ecosystems emerge, dictating changes to the value chain, what does the competitive landscape of the consumer device market look like?
  • Even good products do not sell themselves: How do I market my consumer devices?
  • How is the consumer device market evolving, and what opportunities and threats does it present to me?
  • PCs, smartphones, tablets and wearables are only a few of the many consumer devices competing for user spending. What do consumers want when it comes to devices?
  • Which consumer device technologies will play a prominent or disruptive role, and how can they help me maximize my margins?

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