Gartner Research

Agenda Overview for Emerging Markets, 2015

Published: 05 January 2015

ID: G00270689

Analyst(s): Luis Anavitarte


Emerging markets will create a third of the global IT spending in 2015, despite economic fluctuation, as the influence of digital business takes hold. Technology providers' strategic planners can adapt their go-to-market approaches to address customers' increasingly tactical IT spending.

Table Of Contents


Key Issues

  • Where are the growth opportunities in emerging markets for my products and services, and how can I attack them?
  • What are the technology adoption patterns in emerging markets?
  • What distribution strategies can open new market segments or enable growth against established competitors?
  • How do I craft technology, product, distribution and support strategies for specific emerging markets?

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