Gartner Research

Agenda Overview for Emerging Markets, 2015

Published: 05 January 2015

ID: G00270689

Analyst(s): Luis Anavitarte

Summary

Emerging markets will create a third of the global IT spending in 2015, despite economic fluctuation, as the influence of digital business takes hold. Technology providers' strategic planners can adapt their go-to-market approaches to address customers' increasingly tactical IT spending.

Table Of Contents

Analysis

Key Issues

  • Where are the growth opportunities in emerging markets for my products and services, and how can I attack them?
  • What are the technology adoption patterns in emerging markets?
  • What distribution strategies can open new market segments or enable growth against established competitors?
  • How do I craft technology, product, distribution and support strategies for specific emerging markets?

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.