Gartner Research

Agenda Overview for Software Market Applications, 2015

Published: 05 January 2015

ID: G00270739

Analyst(s): Bianca Granetto


To stay competitive, application providers' sellers and marketers must understand the new buyers, rivals and challenges brought by the Nexus of Forces, digital business and the Internet of Things. With our research, they can decode and address these impacts across their business models and products.

Table Of Contents


Key Issues

  • What are the leading disruptive forces affecting software markets?
  • What are the leading trends and assumptions impacting growth in enterprise applications?
  • What are the most attractive growth market segments?
  • How do cloud services, SaaS and other software delivery models affect revenue sustainability?
  • What are vendors' go-to-market strategies and competitive actions?
  • What best and worst practices can I glean from competitors and near neighbors to improve my own strategy?

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.