Gartner Research

Agenda Overview for Software Market Applications, 2015

Published: 05 January 2015

ID: G00270739

Analyst(s): Bianca Granetto

Summary

To stay competitive, application providers' sellers and marketers must understand the new buyers, rivals and challenges brought by the Nexus of Forces, digital business and the Internet of Things. With our research, they can decode and address these impacts across their business models and products.

Table Of Contents

Analysis

Key Issues

  • What are the leading disruptive forces affecting software markets?
  • What are the leading trends and assumptions impacting growth in enterprise applications?
  • What are the most attractive growth market segments?
  • How do cloud services, SaaS and other software delivery models affect revenue sustainability?
  • What are vendors' go-to-market strategies and competitive actions?
  • What best and worst practices can I glean from competitors and near neighbors to improve my own strategy?

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