Gartner Research

Roundup of Consumer Dynamics Research: Insights Into Decisions Driving Technology Purchases, 2014

Published: 06 January 2015

ID: G00271053

Analyst(s): Nick Ingelbrecht , Amanda Sabia

Summary

Lines are blurred between technology used for work and for play. Our Consumer Dynamics Agenda provides research to understand the trends driving people's purchasing behaviors and brand loyalty. This can help technology providers seize revenue opportunity in the volatile consumer technology market.

Table Of Contents

Analysis

Research Highlights

  • Consumer Total Market Futures Research
  • Consumer Macro Trends Research
  • Consumer Segmentation, Adoption and Metrics Research
  • Vendor Brand Management Research

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