Gartner Research

Market Insight: Opportunities for CSPs to Monetize the Data and Analytics Value Chain

Published: 07 January 2015

ID: G00272270

Analyst(s): Charlotte Patrick


Is potential revenue from the data and analytics value chain really worth significant investment from communications service providers? This note provides strategy and IT teams with tools to help them select the best opportunities, and strike a balance between risk and reward.

Table Of Contents


  • Introduction
  • Area 1: Identify the Strongest Vertical Opportunities
    • Advertising/Market Research
    • Healthcare
    • Government
    • Retail
    • Smaller Opportunities
  • Area 2: Developing the Required Skill Sets and Tools
    • Skill Sets/Tools Categories
    • Ranking of Each Group of Use Cases
  • Area 3: Creating the Optimum Go-to-Market Approach
    • What Product Should We Offer?
    • What Market Segment Should We Target Within the Vertical?
    • Building Partnerships With Vendors
    • Partnering With Other CSPs
    • How to Build an Effective Brand in the Area
  • Area 4: What Privacy Implications May Arise

Background and Context

The Impact


Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.