Gartner Research

Market Insight: Opportunities for CSPs to Monetize the Data and Analytics Value Chain

Published: 07 January 2015

ID: G00272270

Analyst(s): Charlotte Patrick

Summary

Is potential revenue from the data and analytics value chain really worth significant investment from communications service providers? This note provides strategy and IT teams with tools to help them select the best opportunities, and strike a balance between risk and reward.

Table Of Contents

Analysis

  • Introduction
  • Area 1: Identify the Strongest Vertical Opportunities
    • Advertising/Market Research
    • Healthcare
    • Government
    • Retail
    • Smaller Opportunities
  • Area 2: Developing the Required Skill Sets and Tools
    • Skill Sets/Tools Categories
    • Ranking of Each Group of Use Cases
  • Area 3: Creating the Optimum Go-to-Market Approach
    • What Product Should We Offer?
    • What Market Segment Should We Target Within the Vertical?
    • Building Partnerships With Vendors
    • Partnering With Other CSPs
    • How to Build an Effective Brand in the Area
  • Area 4: What Privacy Implications May Arise

Background and Context

The Impact

Conclusion

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