Published: 17 July 2000
Analyst(s): Jennifer S. Beck
In this report, Dataquest outlines what successful service marketing organizations must know to give IT service businesses a competitive edge. The report provides real campaigns, documented by the companies that launched them, exposing their strategic intent, their positioning and their tactical execution. The three winners of the Innovations in Services marketing contest featured in this year's report are Andersen Consulting for its branding internal rollout, NCR for its pioneering efforts in Internet banking, and Retro Box for its creative approach to launching a new business in computer redeployment, retirement and remarketing.
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.