Published: 17 July 2000
Analyst(s): Jennifer S. Beck
In this report, Dataquest outlines what successful service marketing organizations must know to give IT service businesses a competitive edge. The report provides real campaigns, documented by the companies that launched them, exposing their strategic intent, their positioning and their tactical execution. The three winners of the Innovations in Services marketing contest featured in this year's report are Andersen Consulting for its branding internal rollout, NCR for its pioneering efforts in Internet banking, and Retro Box for its creative approach to launching a new business in computer redeployment, retirement and remarketing.
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