Gartner Research

Toolkit: How EA Enables Digital Humanism via Business Outcomes Journey Maps to Exploit Digital Disruptions

Published: 08 January 2015

ID: G00272240

Analyst(s): Mike Walker, Betsy Burton, Marcus Blosch


Journey maps are used to model customer experience and to drive digital business strategy. Business outcomes journey maps help organizations understand how business outcomes will be fulfilled in terms of customer experiences led by a defined value stream.

Table Of Contents

When to Use

  • Business Outcome Journey Maps Put Customers at the Center of Digital Business

Downloadable Attachments

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