Gartner Research

With Android One, Google Aims to Drive Better Quality and Consistency in Low-End Smartphones in Emerging Markets

Published: 08 January 2015

ID: G00271015

Analyst(s): Vishal Tripathi, Anshul Gupta


Google's launch of Android One in India is the first step toward its goal of bringing high-quality and affordable hardware to as many people as possible in emerging markets. It's goal is to work closely with partners to provide the best hardware, software and overall user experience.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The Android One initiative intensifies competition among smartphone OEMs focused on low-priced ($70 to $100) and midpriced ($150 to $200) segments by setting a benchmark for hardware performance and software experience at the $100 price point
  • Android One will cause all smartphone OEMs to increase their focus on differentiation

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