Gartner Research

Market Trends: CSPs in Developed Markets Must Look Beyond NFC for Mobile Payment Opportunities

Published: 12 January 2015

ID: G00260686

Analyst(s): Rishi Tejpal , Wm. L. Hahn , King-Yew Foong

Summary

NFC payment initiatives introduced to developed markets by communications service providers have yet to gain traction. CSP strategists need to find their right positioning/value propositions and work with multiple stakeholders to capture market opportunities.

Table Of Contents

Introduction

Market Trend

  • NFC Payment Has Yet to Realize Its Market Potential
  • Market Structure Trend
    • CSPs Must Stake Their NFC Payment Position Soon
    • Looking Beyond NFC Payment
    • Recommendations

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