Gartner Research

The Five Distinct Market Segments of European Colocation Providers — Market Segmentation for IT Leaders

Published: 13 January 2015

ID: G00260244

Analyst(s): Tiny Haynes


The continued growth in the use of colocation has spawned a dizzying array of services in this once-simple market. Infrastructure managers should use this five-segment model to save money and negotiate more favorable contracts.

Table Of Contents


  • Introduction
  • Background
    • Challenges
    • Implications
  • Background and Context
  • Segment One — Regional and Local Providers
    • Strengths
    • Challenges
  • Segment Two — Green Datacenters
    • Strengths
    • Challenges
  • Segment Three — Carrier-Based Colocation
    • Challenges of Cost Savings for WAN Services
  • Segment Four — Retail Regional Providers
    • Strengths
    • Challenges
  • Segment Five — Wholesale Colocation
    • Strengths
    • Challenges

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