Gartner Research

The Business Value of Banking APIs

Published: 14 January 2015

ID: G00270958

Analyst(s): Kristin Moyer

Summary

APIs can be used to address top CEO priorities, but few board members, senior executives or business leaders understand how. CIOs can accelerate digital banking transformation by clearly articulating API business value to key bank decision makers.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Banking APIs enable CIOs to improve net profits by increasing addressable market share, creating new business models, and reducing time and cost to market
    • Revenue
    • Cost
  • Banking APIs allow CIOs to improve internal and external user experience by enabling mobility, creating new ecosystems, crowdsourcing new ideas, and attracting modern development talent
    • Mobility
    • New Digital Banking Ecosystems
    • Talent Management

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