Gartner Research

Life and P&C Insurance CIOs Must Support and Evaluate New Digital Business Models

Published: 14 January 2015

ID: G00268650

Analyst(s): Manav Sachdeva , Juergen Weiss


Digitalization is one of the top technology priorities for CIOs from life and P&C insurers in 2015. As new digital business models are embedded into the insurance value chain, business and IT leaders can use our assessment framework to better evaluate the business and technology implications.

Table Of Contents


  • Introduction
  • Assessment Criteria
  • Digital Business Models
    • 1. Crowdsourcing
    • 2. Freemium
    • 3. Peer-to-Peer or Sharing Economy
    • 4. Quantified Self (Personal Informatics)
    • 5. Mass Customization
    • 6. Influencer Marketing
    • 7. Group Buying
  • Assessment of Digital Business Models

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