Gartner Research

China Summary Translation: Baidu, Alibaba and Tencent Are Becoming China's Cognizant Computing Service Brokers

Published: 19 January 2015

ID: G00272857

Analyst(s): Jane Zhang


Baidu, Alibaba and Tencent are buying and developing key assets to offer compelling cognizant computing solutions in China. Business and IT leaders need to decide whether to compete, cooperate or be acquired in the next 18 months.

Table Of Contents



Market Trends: Baidu, Alibaba and Tencent Are Becoming China's Cognizant Computing Service Brokers

  • Key Findings
  • Recommendations


Market Trend

  • The Rise of Brokerage Scenario to Cognizant Computing
    • Consumer Will Not Share Information With Every Vendor
    • Technology Becomes Insurmountable Hurdle for Businesses
    • The Roles and Services of the Cognizant Computing Service Broker
  • Market Structure Trend
    • BAT Is Competing for Leadership of Brokerage Scenario to Cognizant Computing
    • BAT Is Battling in Each Other's Home Ground
  • Technology Trend
    • BAT Invests in Key Technology Assets to Enable Brokerage Scenario to Cognizant Computing

Contrarian View

  • If Market Condition or Competitions Change, BAT Might Directly Engage in Product or Service Itself Rather Than a Service Broker Role

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