Gartner Research

Software Asset Management: Understanding the SAM Services Market for Effective Third-Party Support

Published: 19 January 2015

ID: G00271495

Analyst(s): Patricia Adams, Victoria Barber


Software asset managers are increasingly looking to third-party service providers to support internal SAM capability. This research identifies the range of service providers available and highlights the key characteristics of, and differences between, these types of providers.

Table Of Contents
  • Impacts


  • Why Are SAM Services Needed?
    • Services Can Be Used to Support SAM Implementation and Improvement
    • Tactical Services Can Support Day-to-Day SAM Activity
    • Current and Future Use of SAM Services

Impacts and Recommendations

  • A rise in the number of SAM service providers with varied capabilities means that software asset managers now face a bewildering array of providers to choose from
    • Why Classify SAM Providers?
  • Shrinking software reseller margins and vendor subsidization of SAM/audit activity are driving resellers to increase both value-added and paid-for SAM services, giving software asset managers access to SAM services with a relatively low cost entry point
  • The increasing complexity of SAM tools in response to licensing changes and client demand has led software asset managers to demand the development of services to optimize tool performance and SAM outcomes
  • Software asset managers who leverage the increasing variety of SAM consultancies can source expertise independently of vendors that provide other software, services or tools
  • As liability cannot be reassigned, software asset managers cannot outsource SAM
    • SAM Services Included in Outsourcing Contracts May Not Meet Current Needs

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