Gartner Research

Report Highlight for Market Trends: Build Mobile Payment Service From Trust and Value

Published: 19 January 2015

ID: G00274548

Analyst(s): Sandy Shen

Summary

Mobile payment user behavior differs in mature markets. Many consumers still see no need and have little trust in the service. To win trust, product managers of mobile payment service providers need to include features that offer good consumer value, and build security and reliability.

Table Of Contents

Objective

Report Highlight

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