Gartner Research

Build a Content Supply Chain to Tell Your Brand's Story Every Day

Published: 20 January 2015

ID: G00274027

Analyst(s): Jake Sorofman


Your content marketing strategy depends on a robust and replenishing content pipeline. But for digital marketers unskilled in the rhythm of content marketing, it can be a challenge. This research shows how to create a sustainable content supply chain.

Table Of Contents
  • Key Challenges



  • Create a Content Sourcing Strategy
  • Formalize a Content Supply Chain
  • Execute and Optimize the Supply Chain
    • Tactic No. 1: Seek Ideas From Creative Geniuses Hiding in Plain Sight
    • Tactic No. 2: Look Outside Your Industry or Domain
    • Tactic No. 3: Find Leverage in Your Creation Efforts
    • Tactic No. 4: Partner With Pros
    • Tactic No. 5: Commit to a Regular Cadence
  • What to Do Next

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