Gartner Research

Build a Content Supply Chain to Tell Your Brand's Story Every Day

Published: 20 January 2015

ID: G00274027

Analyst(s): Jake Sorofman

Summary

Your content marketing strategy depends on a robust and replenishing content pipeline. But for digital marketers unskilled in the rhythm of content marketing, it can be a challenge. This research shows how to create a sustainable content supply chain.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create a Content Sourcing Strategy
  • Formalize a Content Supply Chain
  • Execute and Optimize the Supply Chain
    • Tactic No. 1: Seek Ideas From Creative Geniuses Hiding in Plain Sight
    • Tactic No. 2: Look Outside Your Industry or Domain
    • Tactic No. 3: Find Leverage in Your Creation Efforts
    • Tactic No. 4: Partner With Pros
    • Tactic No. 5: Commit to a Regular Cadence
  • What to Do Next

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.