Gartner Research

Five Guideposts for Success in Mobile Marketing

Published: 20 January 2015

ID: G00271547

Analyst(s): Jake Sorofman

Summary

Digital marketers see mobile as the last mile of customer intimacy. But organizations should walk before they run. This research lays out five best practices for mobile marketing that will lead you to success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Begin With Your Customer in Mind
  • Build Your Mobile Marketing Foundations
  • Appoint a Mobile Marketing Leader, but Don't Go at It Alone
  • Start With Small-Scale Projects
  • Design and Integrate Multichannel Experiences

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