Gartner Research

What's a Digital Marketing Platform? What Isn't?

Published: 21 January 2015

ID: G00274026

Analyst(s): Andrew Frank , Martin Kihn , Adam Sarner , Jake Sorofman , Mike McGuire

Summary

The rise of digital marketing has amplified provider hype, clouding definitions at a time when organizations need clarity. The CMO/CIO relationship is particularly vulnerable as they seek common ground. This research provides the basis for a common vocabulary.

Table Of Contents

Analysis

  • Gartner's Digital Marketing Transit Map
  • A Digital Marketing Taxonomy
    • Digital Marketing Point Tools
    • Digital Marketing Platforms
    • Digital Marketing Suites
    • Digital Marketing Hubs

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