Gartner Research

How Digital Marketers Make Creativity a Culture and a Process

Published: 22 January 2015

ID: G00272949

Analyst(s): Jake Sorofman

Summary

Gartner's Marketing Maturity Model offers a comparative look at where you stand as a marketing leader across a variety of disciplines. This research drills down on one of its key disciplines, creativity. We offer a framework to help marketing leaders advance their maturity.

Table Of Contents
  • Key Challenges

Analysis

  • Gartner's Marketing Maturity Model
    • Level 1: Me Too
    • Level 2: Conventional Thinking
    • Level 3: Isolated Original Ideas
    • Level 4: Crowdsourcing Creative
    • Level 5: Managing an Innovation Pipeline

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