Gartner Research

Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing

Published: 23 January 2015

ID: G00271490

Analyst(s): Todd Berkowitz


SaaS-based predictive analytics applications are helping B2B salespeople and marketers more effectively generate demand and win deals. IT application leaders must understand the dynamics of this emerging and rapidly growing category and identify providers that can support the business units.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • 6sense
  • C9
  • FirstRain
  • Fliptop
  • Gainsight
  • Infer
  • Lattice Engines
  • Leadspace
  • Mintigo
  • Model N
  • Pros
  • SalesPredict
  • TopOPPS
  • Zilliant

Market Recommendations

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