Gartner Research

Four Key Areas to Ensure a Successful Mobile Application Plan

Published: 29 January 2015

ID: G00272418

Analyst(s): Van Baker


Many enterprises still struggle with the steps necessary to ensure successful implementation of a mobile app development plan. We examine a series of steps that enterprise app development leads should follow to ensure success.

Table Of Contents


  • Overview
  • Planning
    • Identify the Stakeholders With a Vested Interest in Mobilization
    • Align Your Mobile Application Plan With Your Business Strategy
    • Define Your Purpose for Deployment of Mobile Applications, and Consider How You Will Measure Success
    • Develop Use Cases and the Needs Definitions Associated With Them
    • Assess Current Market Trends to Assess How Your Enterprise Compares With the Overall Market
    • Define the Desired Benefits Expected as a Result of Developing and Deploying Mobile Apps
  • Setting the Scope
    • Define the Initial App Portfolio, and Decide Whether It Will Include B2E Apps, B2C Apps or Both
    • Define the Services to Be Deployed, and Prioritize and Rank Them
    • Segment Your User Base, Including Employees and Consumers if Appropriate
    • Determine Which Platforms and Operating Systems You Want to Support With Your Mobile Apps
  • Assessing Resources
    • Assess the Current Capabilities of Your Organization to Develop and Support Mobile App Development
    • Assess Your Current Portfolio of Applications and Determine Which Need to Be Mobilized
    • Evaluate the Need to Integrate Mobile Apps With Back-End Databases and Applications
    • Define Security Concerns, Such as the Need for Enterprise Mobility Management Solutions, and Encryption and Location of Data Assets
    • Determine Whether the Supported Mobile Devices With B2E Mobile Apps Will Be Enterprise-Issued or Part of a BYO Program
  • Implementing
    • Determine Whether Your Enterprise Will Develop Mobile Apps Internally or Outsource Development to a Third Party
    • Define the Elements of the Mobile Application Architecture
    • Determine Whether You Will Develop Mobile Apps Using Commercial Mobile App Development Frameworks, Rapid Mobile App Development Tools, Web Adaptation Tools or Open-Source Tools
    • Assess the Need for Mobile App Enhancement Technologies, Such as Indoor Location, Gamification and Augmented Reality Elements, in Your Applications
    • Define Your Deployment Strategy for Distributing Your Mobile Apps
    • Identify the Testing Tools and Services Needed in Development of Mobile Apps, Ensuring All Testing Aspects Are Addressed (Including Device, Functional, Performance, Load and Usability Testing)
    • Determine the Life Cycle Management Tools Needed for Postdeployment App Management
    • Determine the Analytics Tools Needed for Ongoing Assessment of the Effectiveness of Your Mobile Apps

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