Gartner Research

Definitional Confusion Slows CIOs' Development of Meaningful Digital Strategies

Published: 29 January 2015

ID: G00271712

Analyst(s): Ken McGee


Few terms have created as much confusion or have as many completely different definitions and interpretations as "digital strategy" and "digital technologies." CIOs should end that confusion to prevent further delays by those who must decide if a digital strategy (of any kind) is needed.

Table Of Contents


  • Finding: When Used by Itself, the Word "Digital" Does Almost Nothing to Intuitively, Automatically or Conclusively Explain the Fundamental Business Activity or Area of Interest to a Client
    • Recommendation
  • Finding: Crucial Elements Required Within Any Successful Strategy Development Effort (Such as Clear Business Goals, Objectives, Milestones and Target Dates) Are Commonly Missing in Initial Digital Strategy Discussions With Clients
    • Recommendation
  • Finding: Many So-Called "Digital Strategy" Inquiries Focus Inappropriately on Technology Platforms Prior to Ascertaining the True Needs of the Business
    • Recommendation
  • Conclusion

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