Gartner Research

New Competitive Threats as the IDaaS Opportunity Evolves

Published: 30 January 2015

ID: G00260800

Analyst(s): Ruggero Contu , Gregg Kreizman


As IDaaS adoption increases, PaaS providers will expand their mind share, altering the dynamics of the IAM market. As the opportunity evolves, product and go-to-market strategists at IDaaS and IAM providers should highlight their uniqueness and target skills gaps and IoT-related demand.

Table Of Contents
  • Impacts


  • Introduction
  • A Diverse, Changing and Attractive Market

Impacts and Recommendations

  • Increasing SaaS and public cloud adoption will favor the growth and influence of large PaaS and IaaS IDaaS players, pushing many small pure-play IDaaS providers to look for new opportunities
  • The evolution of enterprises' IT infrastructure toward mobile and cloud-based ecosystem needs will push IDaaS and IAM providers into expanded feature sets and/or services, such as EMM
  • The proliferation of connected, networked devices will bring major changes to the IAM space, and this will force IDaaS and broader IAM providers to align their approaches with new enterprise scenarios where access control activities will expand to external users, devices and systems.

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