Gartner Research

Five Actions Every Mobile App Development Leader Must Take to Maximize Success

Published: 05 February 2015

ID: G00273002

Analyst(s): Adrian Leow


Mobile app development is a relatively new competency in many organizations, and how employees and consumers interact with mobile apps is evolving. Mobile app development leaders must take five key actions to establish themselves and maximize success in this role.

Table Of Contents
  • Key Challenges



  • Communicate Your Expectations to Management, Colleagues and Mobile Stakeholders
  • Define a Mobile Baseline That Becomes a Foundation for Continuous Improvement
  • Create and Execute Your Mobile Vision, Goals and Objectives With All Teams Involved in Mobilization Efforts
  • Develop Mobile App Business Cases to Determine App Development Prioritization
    • Target Audience
    • Business Benefits
    • Costs
    • Risks
    • Key Performance Indicator (KPI), ROI and Value on Investment (VOI) Metrics
  • Define and Implement Metrics to Evaluate and Update Your Strategy and Plan for Key Mobile Resources and Activities

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