Gartner Research

Key Considerations for Consumer Products Companies to Grow Revenue by Improving On-Shelf Availability

Published: 06 February 2015

ID: G00273863

Analyst(s): Chris Poole


Consumer products companies are aware that on-shelf availability is an untapped opportunity to grow revenue. This research provides customer service/logistics leaders with practical steps to get started and realize the benefits of improved on-shelf availability.

Table Of Contents
  • Key Challenges



  • Build Internal Capability to Improve On-Shelf Availability
    • Align Your Whole Organization Behind Winning On-Shelf
    • Build Strong Internal Replenishment Capability
    • Ensure Robust Data Management and Integrity
  • Gain In-Store Visibility by Measuring On-Shelf Availability and Analyzing Failures
  • Collaborate With Retailers to Improve On-Shelf Availability
    • Establish a Collaborative Platform to Improve On-Shelf Availability
    • Establish Joint Forecasting Processes to Align on Upcoming Demand
    • Establish Strong Data Sharing Standards and Processes
  • Establish a Multifunctional, Customer-Facing Organization Structure
    • Create Multifunctional Customer Teams
    • Place Your People Into Retailers' Organizations

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