Gartner Research

Segment Your Audience for Effective Security Awareness Communications

Published: 09 February 2015

ID: G00271825

Analyst(s): Tom Scholtz


Most security communications programs are failing to meet expectations. Security leaders must take time to understand the different enterprise constituencies and craft targeted messages that will dramatically improve the effectiveness of their communications programs.

Table Of Contents
  • Key Challenges



  • Characterize and Analyze Target Audiences Based on Specific Characteristics
  • Identify the Messages and Media That Suit the Characteristics of the Respective Target Audiences
  • Refine the Audience Analysis Models Based on Experience

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