Gartner Research

Initiate and Sustain a Business Glossary to Improve the Value of Business Analytics and the Logical Data Warehouse

Published: 06 February 2015

ID: G00263937

Analyst(s): Mei Selvage


The business glossary is the semantic foundation for logical data warehouses and business analytics. To generate interest and sustain effort, adopt both a top-down approach (such as dedicated funding and defined projects) and a bottom-up, grassroots approach (using gamification and storytelling).

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Step 1: Get the BG on the Business Agenda
    • Communicate the Importance of the BG in LDW and BA
    • Create a Solid Business Case
    • Be Cautious About Eight Myths
  • Step 2: Adopt Two Complementary Approaches to Starting a BG Initiative
    • Pick One of the Two Complementary Approaches for Long-Term Success
    • Use the Bottom-Up Approach to Generate Content
    • Use the Top-Down Approach to Obtain Executive Sponsorship
  • Step 3: Evaluate Applicable BG Tools
    • An Overview of the Commercial BG Tools Market
    • Key Features of Commercial BG Tools
  • Step 4: Build BG Content Continuously, and Link It With EIM

Risks and Pitfalls

  • Related Guidance

Gartner Recommended Reading

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