Gartner Research

The Digital Commerce Marketing Leader's First 100 Days

Published: 10 February 2015

ID: G00265381

Analyst(s): Jennifer Polk

Summary

As a digital commerce marketing leader, you're expected to accelerate profitable revenue growth through digital channels. How you perform in your first 100 days affects your success or failure in this role. This research offers advice and resources to help you succeed.

Table Of Contents

Introduction

The First 100 Days Plan

  • Prepare Phase (Days −10 to 15)
    • Target Outcomes for the Prepare Phase
    • Actions for the Prepare Phase
    • Communication in the Prepare Phase
    • Resources for the Prepare Phase
  • Assess Phase (Days 0 to 30)
    • Target Outcomes for the Assess Phase
    • Actions for the Assess Phase
    • Communication in the Assess Phase
    • Resources for the Assess Phase
  • Plan Phase (Days 15 to 45)
    • Target Outcomes for the Plan Phase
    • Actions for the Plan Phase
    • Communication in the Plan Phase
    • Resources for the Plan Phase
  • Act Phase (Days 30 to 80)
    • Target Outcomes for the Act Phase
    • Actions for the Act Phase
    • Communication in the Act Phase
    • Resources for the Act Phase
  • Measure Phase (Days 45 to 100)
    • Target Outcomes for the Measure Phase
    • Actions for the Measure Phase
    • Communication in the Measure Phase
    • Resources for the Measure Phase

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