Gartner Research

Five Reasons Executives Are Investing in Digital Marketing

Published: 10 February 2015

ID: G00272873

Analyst(s): Jennifer S. Beck

Summary

The next five years will see digital marketing as the No. 1 investment area for tech-enabled business capabilities. This research outlines five growth-oriented opportunities that digital marketers want to address in their 2015 plans.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Reason No. 1: Build the Brand
  • Reason No. 2: Gain First-Mover Advantage
  • Reason No. 3: Synchronize Operations
  • Reason No. 4: Make More Money
  • Reason No. 5: Make Innovation Routine

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client