Gartner Research

Five Reasons Executives Are Investing in Digital Marketing

Published: 10 February 2015

ID: G00272873

Analyst(s): Jennifer S. Beck


The next five years will see digital marketing as the No. 1 investment area for tech-enabled business capabilities. This research outlines five growth-oriented opportunities that digital marketers want to address in their 2015 plans.

Table Of Contents
  • Key Challenges



  • Reason No. 1: Build the Brand
  • Reason No. 2: Gain First-Mover Advantage
  • Reason No. 3: Synchronize Operations
  • Reason No. 4: Make More Money
  • Reason No. 5: Make Innovation Routine

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