Gartner Research

Four Technology Design and Deployment Options for Architecting an IMM Solution

Published: 11 February 2015

ID: G00266228

Analyst(s): Kimberly Collins


Four main approaches to implementing and architecting an integrated marketing management (IMM) solution exist. IT application leaders supporting marketing must weigh the strengths and weaknesses of each of the four approaches when deciding which approach is best for them.

Table Of Contents
  • Key Challenges



  • Consider a One-Vendor, Tightly Integrated Solution If There Are Cost/Resource Constraints and Marketing Has Simple Requirements
  • Consider a One-Vendor, Integrated Suite If You Have Available Budget and Resources but Need to Support Simple Marketing Processes
  • Consider Multiple Vendors and One Platform Provider If You Are Budget/Resource Constrained but Have Complex Marketing Requirements
  • Consider Multiple Vendors, Integrated via Services If You Have a Capital IT Budget/Resources and Require Complex Marketing Functionality

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