Gartner Research

What Pharma IT and Business Leaders Need to Know About the Salesforce-Veeva Partnership

Published: 12 February 2015

ID: G00265849

Analyst(s): Stephen Davies

Summary

Veeva Systems' rapid growth since its inception in 2007 has been fueled by the decision to build its CRM solution on the Salesforce platform. The strategic partnership between both companies has now become an important element to understand for many pharmaceutical and biotech IT leaders.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • CIOs are leading initiatives to adopt both Veeva CRM solutions and Salesforce platforms, with many questions about licensing, data integration and platform topics
  • Salesforce and Veeva extended their relationship agreement until September 2025, providing Veeva customers with the critical success factor of continued stability
  • The Veeva CRM product will continue to leverage innovation and functionality increases from Salesforce, thus benefiting Veeva clients
  • Veeva's increased usage of proprietary technology reduces its overall reliance on Salesforce platforms, requiring CIOs and IT leaders to fully understand the architecture of Veeva's solutions

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