Gartner Research

The Rise of the Digital CMO

Published: 13 February 2015

ID: G00274028

Analyst(s): Jake Sorofman

Summary

Today's chief marketing officers are expected to lead the digital transformation, guiding their organizations to new levels of marketing-driven growth. Are they ready to step up to the challenge? This research describes what it means to be a digital CMO and how to become one.

Table Of Contents

Analysis

  • Becoming a Digital CMO
    • Become an Inbound Advocate, Shifting From Finding Customers to Getting Found
    • Shelve the Commercial Pitch in Favor of Authentic Storytelling
    • Break Through Silos to Erase Seams Between Channels and Experiences
    • Use Data to Target Precisely and Measure Relentlessly
    • Experiment Aggressively, and Challenge Business Model Assumptions

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