Gartner Research

Vendor Rating: Google

Published: 17 February 2015

ID: G00264110

Analyst(s): Andrew Neff , Alexa Bona, Carsten Casper, Kimberly Harris-Ferrante , David Smith , Alistair Newton , Tiffani Bova, Brian Blau, Frances O'Brien, Andrew Frank , Tom Austin, Daniel O'Connell , Mark Hung, Hanns Koehler-Kruener , Lydia Leong , Isabelle Durand, Ray Valdes, Yefim Natis , Chris Silva , Roberta Cozza , Jeffrey Mann


Google's progress continues. Strategy, marketing, infrastructure, platform and application services are all advancing. It leads in Web technology. Its "heroic" engineering culture energizes innovation and diversification. "Doing business with Google" limitations drive a Caution rating on support.

Table Of Contents

Overall Rating

What You Need to Know

Vendor Rating

  • Analyst Comments
  • Corporate Viability
    • Strategy: Positive
    • Financial: Positive
    • Marketing: Positive
    • Organization: Positive
  • Market Offerings
    • Product/Service: Positive Marketing and Advertising Services: Positive
    • Developer and IT Services: Positive
    • Consumer Devices: Strong Positive
    • Enterprise Devices: Promising
    • Enterprise Applications and Services: Positive
    • Consumer Applications and Services: Strong Positive
    • Technology/Methodology: Strong Positive
    • Pricing Structure: Strong Positive
  • Customer Service/Support
    • Sales/Distribution: Positive
    • Support/Account Management: Caution

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