Gartner Research

Market Trends: More Room for Growth in the Music App Market

Published: 17 February 2015

ID: G00272266

Analyst(s): Stephanie Baghdassarian

Summary

Even in mature countries, there are good opportunities to further develop the market for music apps. Product managers and app developers in the music space should focus on increasing customer segmentation and the power of social media in order to attract and retain customers.

Table Of Contents

Introduction

Market Trend

  • Mobile Music Streaming Is Not Growing at the Same Pace Across Geographies and Consumer Segments
  • Four Out of Five Music App Users Return Several Times a Week
  • iOS Users Are More Likely to Use a Music App, but Windows Users Are More Frequent Users

Vendors to Watch

  • Deezer
  • Rdio
  • Spotify
  • Rhapsody
  • KKBOX

Appendix

  • Survey Methodology
    • Mobile Apps Survey 2014
    • Consumer Backbone Survey 2014

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