Gartner Research

How to Use Tai Chi to Find and Act on Business Intelligence and Analytics Opportunities That Are Hidden in Plain Sight

Published: 17 February 2015

ID: G00271467

Analyst(s): Jamie Popkin


Business intelligence and analytics opportunities abound, but finding them can be a challenge. BI&A technical professionals could be marginalized if they are not involved in complex analytics projects. Collaborative tai chi methods can help exploit BI&A opportunities that are hidden in plain sight.

Table Of Contents


  • Why Are Justifiable BI&A Opportunities Difficult to Find?
  • What Are the Challenges for Engaging With the Business for BI&A Opportunities?
    • Kung Fu Versus Tai Chi
    • Information Asset Orientation: Application Versus Data
    • Focusing on Decisions and Outcomes, Not Technical Requirements
  • How Should You Approach New BI&A Opportunities?
    • The Starting Point
    • The Strategic Plan
    • What Are the Available Resources and Points of Leverage?
  • Find Business Opportunities
  • Build Engagement
  • Approach New Business Cases


  • BI&A Opportunities Are Hidden in Plain Sight
  • BI&A Staff Engagement With the Business Is Necessary to Avoid Marginalization
  • Approaching New BI&A Opportunities From the CEO's Point of View Is Essential

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