Gartner Research

The Future of Pharma Is Digital

Published: 19 February 2015

ID: G00263165

Analyst(s): Michael Shanler , Stephen Davies


Drug companies are under immense pressure to look "beyond the pill" and create new value. Developing new patient-centric channels, products and services requires a solid digital strategy. This research explores steps that CIOs and IT leaders should take to prepare for the future.

Table Of Contents
  • Key Challenges



  • Understand Why the Digital Transition Is Important, and Then Socialize the Business Rationale for Going Digital, While Keeping IT and Business Challenges in Mind.
  • Determine What Must Be Done Within Your Organization to Change Over to Digital. Focus on "Burning Issues" That Will Align to Patient-Centricity, and on How to Enable Digital Channels, Services and Practices.
  • Get a Snapshot of Your Current Capabilities and Match It to an Appropriate Level of "Hyped" Technology. Determine What You Must Do to Manage the Pace of Your Company's Digital Transformation.

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