Gartner Research

The Future of Pharma Is Digital

Published: 19 February 2015

ID: G00263165

Analyst(s): Michael Shanler , Stephen Davies

Summary

Drug companies are under immense pressure to look "beyond the pill" and create new value. Developing new patient-centric channels, products and services requires a solid digital strategy. This research explores steps that CIOs and IT leaders should take to prepare for the future.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand Why the Digital Transition Is Important, and Then Socialize the Business Rationale for Going Digital, While Keeping IT and Business Challenges in Mind.
  • Determine What Must Be Done Within Your Organization to Change Over to Digital. Focus on "Burning Issues" That Will Align to Patient-Centricity, and on How to Enable Digital Channels, Services and Practices.
  • Get a Snapshot of Your Current Capabilities and Match It to an Appropriate Level of "Hyped" Technology. Determine What You Must Do to Manage the Pace of Your Company's Digital Transformation.

Case Study

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