Gartner Research

Use Digital Business Design Principles to Guide the Development of Digital Services

Published: 20 February 2015

ID: G00272409

Analyst(s): Marcus Blosch , Betsy Burton


Leading organizations are using digital technologies to create innovative digital services for customers in the "on-demand" economy. A new set of design principles are needed to guide the development of these digital services.

Table Of Contents


  • Digital Services Are Mediated and Transacted by Digital Technologies
  • Digital Business Design Principles Guide the Ideation and Selection of Potential Services, and Push Designers to Think "Outside of the Box"
  • Design Principles to Guide Your Digital Services Innovation
    • Use a Four-Part Structure to Clearly State the Design Principles
  • Evolve and Refine Your Design Principles

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