Gartner Research

Audit Multichannel Campaign Management Vendors for Inbound/Outbound Fusion

Published: 20 February 2015

ID: G00273116

Analyst(s): Adam Sarner

Summary

Two-way campaigns yield results, but multichannel campaign management vendors often don't integrate inbound and outbound marketing. Our eight-point checklist will help multichannel marketers find vendors that can do the job.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • 1. Access to a Common Data Source
  • 2. One User Experience
  • 3. Unified Propensity Modeling
  • 4. Access to a Shared Content Library to Support Common Offers
  • 5. Single Sign-On and Common Administration
  • 6. Universal Preference Management
  • 7. One Dialogue
  • 8. Common Set of Analytical Tools
  • What to Do Next

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