Gartner Research

Audit Multichannel Campaign Management Vendors for Inbound/Outbound Fusion

Published: 20 February 2015

ID: G00273116

Analyst(s): Adam Sarner


Two-way campaigns yield results, but multichannel campaign management vendors often don't integrate inbound and outbound marketing. Our eight-point checklist will help multichannel marketers find vendors that can do the job.

Table Of Contents
  • Key Challenges



  • 1. Access to a Common Data Source
  • 2. One User Experience
  • 3. Unified Propensity Modeling
  • 4. Access to a Shared Content Library to Support Common Offers
  • 5. Single Sign-On and Common Administration
  • 6. Universal Preference Management
  • 7. One Dialogue
  • 8. Common Set of Analytical Tools
  • What to Do Next

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.