Gartner Research

Neurobusiness Finds Its Way Into Marketing

Published: 23 February 2015

ID: G00274749

Analyst(s): Jackie Fenn , Richard Fouts


CMOs are applying neuroscience to customer insight to understand how the human brain makes decisions. Read this research to learn how this discipline has the potential to help digital marketers become more tightly aligned with the real motives of buyers.

Table Of Contents


  • Where Neurobusiness Applies to Digital Marketing
  • Early Adopters of Neuromarketing
  • How to Manage the Risks of Neuromarketing
  • Service Providers to Consider
  • What to Do Next

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