Gartner Research

Forecast Analysis: Devices, Worldwide, 4Q14 Update

Published: 24 February 2015

ID: G00274717

Analyst(s): William Lutman, Annette Zimmermann , Tuong Nguyen , Jason Chapman, CK Lu , Annette Jump , Roberta Cozza , Tracy Tsai , Lillian Tay, Ranjit Atwal , Bruno Lakehal


The PC market is recovering and the mobile phone market's polarization to high and low price points is accelerating. The biggest concern is the troubled tablet market, caught between PCs and phones, where declines have been bigger than expected.

Table Of Contents
  • Overview
  • Companion Documents

Forecast Data

Market Impact

  • Historical Changes
  • Overall Device Market Changes
  • Tablet: Big Falls Mean Basic and Utility Ultramobiles Are on Course to Fall Behind PCs
    • Basic and Utility Tablets in Trouble — But Not Everywhere
  • PC: Seeking Stronger Demand From Consumer and Professional Notebook Replacements
  • Mobile Phone: Polarization of the Open OS Market
  • OS: The Windows Mix Changes


  • Product Design and Pricing
  • Mobile Phone Technology
  • Consumer Behavior

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