Published: 24 February 2015
Analyst(s): Hendrik Bartel, Andrew Frank , Jeff Vining, David Smith, Alistair Newton, Frances O'Brien, Angela McIntyre, Lydia Leong, Alexa Bona, Jay Heiser, Roberta Cozza, Hanns Koehler-Kruener, Tiffani Bova, Chris Silva, Tom Austin, Andrew Neff, Ray Valdes, Bern Elliot, Jeffrey Mann, Kimberly Harris-Ferrante, Isabelle Durand, Danny Brian, Gregor Petri, Yefim Natis, Bettina Tratz-Ryan, Brian Blau, Mark Hung, Daniel O'Connell
Google is large, complex and ever changing. Gartner clients should use this document as a foundation for maintaining an in-depth understanding of Google's strategies, capabilities and offerings.
Gartner Recommended Reading
©2020 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.