Gartner Research

Understanding Google, 2015

Published: 24 February 2015

ID: G00264111

Analyst(s): Hendrik Bartel, Andrew Frank , Jeff Vining, David Smith, Alistair Newton, Frances O'Brien, Angela McIntyre, Lydia Leong, Alexa Bona, Jay Heiser, Roberta Cozza, Hanns Koehler-Kruener, Tiffani Bova, Chris Silva, Tom Austin, Andrew Neff, Ray Valdes, Bern Elliot, Jeffrey Mann, Kimberly Harris-Ferrante, Isabelle Durand, Danny Brian, Gregor Petri, Yefim Natis, Bettina Tratz-Ryan, Brian Blau, Mark Hung, Daniel O'Connell

Summary

Google is large, complex and ever changing. Gartner clients should use this document as a foundation for maintaining an in-depth understanding of Google's strategies, capabilities and offerings.

Table Of Contents

Analysis

  • Corporate Viability
    • Strategy
    • Financial
    • Marketing
    • Organization
  • Market Offerings
    • Product/Service
    • Technology/Methodology
    • Pricing Structure
  • Customer Service/Support
    • Sales/Distribution
    • Support/Account Management

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