Gartner Research

Understanding Google, 2015

Published: 24 February 2015

ID: G00264111

Analyst(s): Hendrik Bartel, Andrew Frank , Jeff Vining, David Smith , Alistair Newton , Frances O'Brien, Angela McIntyre, Lydia Leong , Alexa Bona , Jay Heiser , Roberta Cozza , Hanns Koehler-Kruener , Tiffani Bova, Chris Silva , Tom Austin, Andrew Neff , Ray Valdes, Bern Elliot , Jeffrey Mann , Kimberly Harris-Ferrante , Isabelle Durand, Danny Brian , Gregor Petri , Yefim Natis , Bettina Tratz-Ryan , Brian Blau , Mark Hung, Daniel O'Connell


Google is large, complex and ever changing. Gartner clients should use this document as a foundation for maintaining an in-depth understanding of Google's strategies, capabilities and offerings.

Table Of Contents


  • Corporate Viability
    • Strategy
    • Financial
    • Marketing
    • Organization
  • Market Offerings
    • Product/Service
    • Technology/Methodology
    • Pricing Structure
  • Customer Service/Support
    • Sales/Distribution
    • Support/Account Management

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