Gartner Research

SWOT: Line Mobile Messaging, Worldwide

Published: 24 February 2015

ID: G00259231

Analyst(s): Atsuro Sato , Jessica Ekholm , Brian Blau

Summary

Line has achieved rapid success in a few Asian countries with its messaging service, but it lacks a global reach. Strategists at CSPs and media companies should consider partnering with Line to capitalize on its strengths: its attractive youth-oriented digital content and its localization efforts.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Line
  • Company Overview
  • Methodology
  • Appendix

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