Gartner Research

Intel iQ Gets Smart on Content Marketing

Published: 24 February 2015

ID: G00274727

Analyst(s): Jake Sorofman

Summary

Intel uses brand publishing to build community, engage audiences and feed the social graph with shareworthy content. Learn how Intel established its voice and vision, and created a content marketing engine.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Define Your Goal for Brand Publishing
  • Establish a Voice and Vision
  • Weigh Content Creation vs. Content Curation
  • Create a Publishing Workflow
  • Measure Impact
  • What to Do Next

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